Pran Layer

Pran is a business that wanted to redefine the nation’s food manufacturing industry while serving society and its people. Pran Layer is mainly one of the leading manufacturers of chocolates in Bangladesh.
In collaboration with Pran Layer, Antopolis spearheaded an extraordinary initiative by launching the biggest online singer hunt in Bangladesh. This groundbreaking campaign aimed to discover hidden musical talents across the country and provide them with a platform to shine.
Antopolis implemented a comprehensive strategy to maximize participation and engagement. Through strategic digital marketing, social media advertising, and partnerships with influential personalities, they effectively reached a wide audience of aspiring singers and music enthusiasts.
The campaign garnered immense traction, with Pran Layer receiving a staggering 3000+ video submissions from talented individuals showcasing their vocal abilities. The online singer hunt generated significant buzz and captured the attention of millions, resulting in an impressive total of 3.8 million views across the submitted videos.
The success of the campaign can be attributed to the strategic planning, compelling messaging, and effective promotion by Antopolis. By utilizing various online platforms and leveraging the power of social media, they created a buzzworthy event that captured the hearts and attention of music enthusiasts throughout Bangladesh.
Antopolis played a huge role in launching the biggest online singer hunt in Bangladesh for Pran Layer. This campaign not only showcased the immense talent in Bangladesh but also solidified Pran Layer's position as a leading platform for families and wholesome food business.